Hello I'm Sid!

I am a Principal Product Designer, a storyteller at heart, and a proud Ravenclaw living in San Francisco.

I view product design through the lens of a filmmaker. With a BFA​ in Painting & Graphic Design​ from Maryland Institute College of Art​ and an Associates​ in Film Arts from​ Whistling Woods International, I believe that every interface is a narrative waiting to unfold. Whether it’s a screenplay or a software platform, my goal is the same: to create a cohesive, emotional journey for the audience.

Currently, I am leading the design evolution at IQVIA​ as a Principal Product Designer.​ My focus is on redefining how complex healthcare data is visualized—shifting the organization from reactive production to a predictive, AI-driven partnership. I’m also passionate about culture, establishing "High Craft" governance models that empower teams to ship world-class work.

Previously, I explored the intersection of AI and consumer products at LinkedIn, shipping the "Highlights" widget to 1M+ users and designing the 0-1 Financial Hub. At Life360, I designed for Safety & Trust, safeguarding 5M+ families with features like Data Breach Alerts, Crash Detection, and SOS.

When I'm not designing, I’m writing stories. My top five movies are The Sixth Sense, Mean Streets, Breathless, Memento, and Y Tu Mamá También.