HELLO
Blurb's desktop-heavy authoring ecosystem required users to manually offload photos to a computer, creating severe friction when over 95% of consumer photo memories lived entirely on mobile devices. Without a native mobile creation tool, Blurb was losing market share and missing top-of-funnel acquisition with a younger, mobile-first demographic ahead of critical holiday print windows.
I led end-to-end product design from discovery sprint to launch, architecting a mobile-native creation pipeline that collapsed project creation time to under 5 minutes. By introducing automated layout heuristics, cloud album sync (iOS/Facebook), and a non-destructive double-page preview framework, we removed complex desktop authoring friction in favor of an effortless, single-session print flow.
Product Discovery Sprint Kickoff
Collaborators: Director of Product, Director of Engineering, Director of UX, Director of Project Management, Lead iOS Engineer
Product Discovery Sprint
The goal of the 5 day discovery sprint is to flush out core issues, discover ideas, hone target customers, user goals, strategies and finish with a high-fidelity prototype to present in 5 live customer research sessions.
Day 1 - Goals
Business goals, product goals, customer target, and long term goal to become "the go to app for printing books and an extension of a larger Blurb ecosystem."
Day 2 - Competitive Analysis
Brainstorm and sketch ideas. Lightning demos of competitor and favorite apps. Sketching.
Day 3 & 4 - Decisions
Finalize what idea we’re prototyping. Storyboarding. Recruit potential customers to show our prototype. Using proto.io create a high fidelity prototype.
Day 5 - User Interviews
Setup research lab and prepare interview script. Interview 5 candidates for 45mins.
Problems and Opportunity
Blurb's opportunity lies in creating a mobile app that simplifies the photo book creation process for both new and existing customers. By prioritizing a user-friendly interface, AI-powered automation, and personalized experiences, Blurb can enhance user engagement, attract new customers, and boost revenue. A robust mobile app is also crucial for strategic acquisitions, making it a vital component of Blurb's future growth.
Benefits and Metrics
Experience Design - Mobile User Journey Flow
Experience Design - Customer Consideration Flow
Experience Design - Wireframes
Final Designs
Post Launch Stats
In the news!
“New Blurb App is a simple way to build Photo Books on the go. A simple interface for bringing mobile photos into the real world. The interface is really snappy and intuitive, which makes putting together a book pretty simple, especially if you keep your smartphone photos organized.”
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