GMG Fender​ has built a reputation by creating the most iconic electric guitars in the market. However, it’s popularity as a product and a brand is not only due to its craftsmanship and great design; It is also synonymous with music, the emotional and visceral experience of an audience being one with the strumming of guitar player strings.

The redesigned Fender digital experience honors this by shifting the focus away from products to celebrating players of all types: from the teenager just learning how to play his first song, all the way to the seasoned rock star.