Blurb for iPhone & iPadallows you to make a book in minutes. Autoflow your images right from iOS or Facebook albums for easy placement. Three layout options to fit portrait, landscape, and square photos. Add captions to bring your story to life.

Easy to Use, Easy to Share. Streamlined app turns book-making into a fun and easy process. Preview and proof your book to be sure it looks exactly as you want it. Share your book with friends, family, and fans right from the app.

Product Discovery Sprint Kickoff










Collaborators: Director of Product, Director of Engineering, Director of UX, Director of Project Management, Lead iOS Engineer

Product Discovery Sprint

The goal of the 5 day discovery sprint is to flush out core issues, discover ideas, hone target customers, user goals, strategies and finish with a high-fidelity prototype to present in 5 live customer research sessions. 

Day 1 - Goals

Business goals, product goals, customer target, and long term goal to become "the go to app for printing books and an extension of a larger Blurb ecosystem."

Day 2 - Competitive Analysis

Brainstorm and sketch ideas. Lightning demos of competitor and favorite apps. Sketching.

Day 3 & 4 ​ - Decisions

Finalize what idea we’re prototyping. Storyboarding. Recruit potential customers to show our prototype. Using create a high fidelity prototype. ​

Day 5 - User Interviews

Setup research lab and prepare interview script. Interview 5 candidates for 45mins.

Problems and Opportunity

New and existing Blurb customers want to create simple photo books on their phone. It should add value at each phase with the best and right options for customers.

It should feel effortless (like magic) and be able to create a book on the go under 5mins.

The Blurb mobile app also allows for growth opportunity in Blurb’s ecosystem. And without a Mobile product hopes of Acquisition is diminished.

Benefits and Metrics

Mobile User Journey

Final Designs

Post Launch Stats


In the news!

“New Blurb App is a simple way to build Photo Books on the go. A simple interface for bringing mobile photos into the real world. The interface is really snappy and intuitive, which makes putting together a book pretty simple, especially if you keep your smartphone photos organized.”



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