HELLO
Life360 Inbox 2.0 We want to get important information about Life360 to Peggy and her family. Specifically, we want her to have an easy place to activate features, receive alerts about her account, learn about new product features, and receive offers to upgrade her Life360 membership. Currently, Peggy and family are not opening the Inbox enough to utilize and find value in the content sent through it.
Objectives & Goals
Currently, Peggy and family are not opening the Inbox enough to utilize and find value in the content sent through it.
Our hypothesis is that by making it more clear that the Inbox is a container for information useful to our users the more likely they are to engage with it. We specifically want to know how the inbox is used by new users that are Circle Creators vs Circle Joiners. In addition, how did those segments of users perform when it comes to activation of the long tail of Life360 features.
Inbox Engagement
Barely any new users get to the Inbox content. But those that do find it useful and engaging.
User Feedback
Inbox 1.0
Inbox 2.0
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